We all saw Heineken burst on the scene earlier in the year with being one of the first brands to utilize those cool video ads in the bottom-right corner of your screen on Facebook. Now it looks like they’re taking their partnership with Facebook one step further with the Heineken Social Tree. The video gives a cool overview on the project, but to see the real power, check it out yourself. I’m not sure if you see the possibilities for similar offshoots to this, but if you don’t, I’m not telling you. The ideas are mine 
Love this parody on the flash mob craze (not sure if it’s a craze years after they became popular), but I mean people are going to have to start getting a little bit more original in their mobs than just randomly breaking into dance. That said, I suppose there’s a giant segment of people who haven’t caught on to the flash mob thing and it’s probably still really effective. I’m a victim of the bubble I live in.
Old Spice is going in full effect this Christmas with their MANta Clause campaign. To be honest, the videos aren’t quite doing it for me, but the idea is awesome. Check out all the videos and the progress they are making into the campaign. What do you think? Always been my dream to do something like this involving a widespread audience at Denote.
I was originally planning to head to Toronto to visit family later in December, but business with Denote and Boost are taking me there earlier than expected. As such, my posts over the next while are going to be less around the idealistic, and more around the “Hey, here’s a cool concept someone is trying in another part of the world!” Just no time to be insightful as we try to get as much in-person client work done as possible.
For now, just watch a penguin get tickled.
