Chris Kolmatycki

Entrepreneur, Marketing Expert, and Shower Singing Enthusiast

Came across an interesting excerpt from a book I was reading and pondered its relation to providing customer service and how one should treat their customers, regardless of the service or product being provided.

From Charles MacPherson’s The Butler Speaks:

 

“The famous designer Oscar de la Renta taught me one of the most important lessons of my professional life. When asked, ‘What is luxury?’ His response was this: ‘Luxury is a feeling.’ He went on to explain that paying a high price to be served a cup of coffee in a fancy hotel by an employee who pays no attention to you is not luxury because it doesn’t make you feel special; rather you leave disappointed. In contrast, buying a cheaper coffee prepared by a street vendor who gives you his undivided attention makes you feel important and welcome.  That is good service.  That is luxury.

Luxury can be had by anyone, because it’s about giving someone the gift of feeling welcomed, cherished, and looked after.”

Charles MacPherson

Advertising Denote Entrepreneurship My Industry

Just saw this on Facebook and thought it was beautiful.

Sometimes you’re 25 and standing in the kitchen of your house making breakfast and brewing coffee and listening to music that for some reason is really getting to your heart.

You’re just standing there thinking about going to work and picking up your dry cleaning. And also more exciting things like books you’re reading and trips you plan on taking and relationships that are springing into existence.  Or fading from your memory, which is far less exciting.  And suddenly you just don’t feel at home in your skin or in your house and you just want home but “Mom’s” probably wouldn’t feel like home anymore either.

There used to be the comfort of a number in your phone and ears that listened everyday and arms that were never for anyone else.  But just to calm you down when you started feeling trapped in a five-minute period where nostalgia is too much and thoughts of this person you are feel foreign.

When you realize that you’ll never be this young again but this is the first time you’ve ever been this old.  When you can’t remember how you got from sixteen to here and all the same feel like sixteen is just as much of a stranger to you now.

The song is over.  The coffee’s done.  You’re going to breathe in and out.  You’re going to be fine in about five minutes.

Anonymous

Introspective My Industry Personal Quirks

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.

David Ogilvy

Advertising My Industry

Do not go gentle into that good night,
Old age should burn and rage at close of day;Rage, rage against the dying of the light.

Though wise men at their end know dark is right,
Because their words had forked no lightning they
Do not go gentle into that good night.

Good men, the last wave by, crying how bright
Their frail deeds might have danced in a green bay,
Rage, rage against the dying of the light.

Wild men who caught and sang the sun in flight,
And learn, too late, they grieved it on its way,
Do not go gentle into that good night.

Grave men, near death, who see with blinding sight
Blind eyes could blaze like meteors and be gay,
Rage, rage against the dying of the light.

And you, my father, there on the sad height,
Curse, bless me now with your fierce tears, I pray.
Do not go gentle into that good night.
Rage, rage against the dying of the light.

Dylan Thomas

My Interests Personal

Search all the parks in all your cities, you’ll find no statues of committees.

David Ogilvy

My Industry My Interests