We all saw Heineken burst on the scene earlier in the year with being one of the first brands to utilize those cool video ads in the bottom-right corner of your screen on Facebook. Now it looks like they’re taking their partnership with Facebook one step further with the Heineken Social Tree. The video gives a cool overview on the project, but to see the real power, check it out yourself. I’m not sure if you see the possibilities for similar offshoots to this, but if you don’t, I’m not telling you. The ideas are mine 
Awesome ad for Norte Beer to protect us from what we all fear most, evidence of what happened last night. The thing I actually love most about this is the ability to expand the campaign past this ad and actually develop a product to do this. These already exist for license plates to stop toll cameras from snapping pics. Could we not develop like a beer cozy or something made of tin foil?
So you’ve just started your business. You’ve got your savings, loan, government handouts, etc., and a dream to make money. I’m surprised at the amount of people who immediately think their top priority is a social media plan. I realize this is industry specific, but unless your industry is providing social media services (a suspect business in itself, and I’ll explain why in a future post), I don’t see how Read More ...
I had absolutely no intention of ever turning my blog into a tips and tricks page by any means. There are far too many blogs that do that and I was hoping to offer a bit more of a macro look at what is going on than deal with minor items. In a way, I’m doing a similar cop-out on this one but, what can I say, things have gotten Read More ...
A few days ago, was contacted by the CBC to comment on the new changes Facebook is going through and how it would affect both business and consumer. While I’m flattered that I was looked to because of my company, Denote Communications, I couldn’t help but wonder what qualifies as being an expert in this field. I’m pretty sure we each personally know at least 3 people who tout themselves Read More ...