Love this parody on the flash mob craze (not sure if it’s a craze years after they became popular), but I mean people are going to have to start getting a little bit more original in their mobs than just randomly breaking into dance. That said, I suppose there’s a giant segment of people who haven’t caught on to the flash mob thing and it’s probably still really effective. I’m a victim of the bubble I live in.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.
David Ogilvy
Old Spice is going in full effect this Christmas with their MANta Clause campaign. To be honest, the videos aren’t quite doing it for me, but the idea is awesome. Check out all the videos and the progress they are making into the campaign. What do you think? Always been my dream to do something like this involving a widespread audience at Denote.
I was originally planning to head to Toronto to visit family later in December, but business with Denote and Boost are taking me there earlier than expected. As such, my posts over the next while are going to be less around the idealistic, and more around the “Hey, here’s a cool concept someone is trying in another part of the world!” Just no time to be insightful as we try to get as much in-person client work done as possible.
For now, just watch a penguin get tickled.
Awesome ad for Norte Beer to protect us from what we all fear most, evidence of what happened last night. The thing I actually love most about this is the ability to expand the campaign past this ad and actually develop a product to do this. These already exist for license plates to stop toll cameras from snapping pics. Could we not develop like a beer cozy or something made of tin foil?